Our Vision at Ares Elite Sports Vision
Commitment to Excellence
At Ares Elite Sports Vision, our mission is to unlock athletes' full potential through superior vision and cognitive performance. Peak athletic achievement goes beyond physical training to the power of the eyes and mind.
INNOVATIVE TECHNIQUES
We emphasize the critical role of vision and cognition in sports, uncovering both seen and unseen opportunities and threats that can impact performance. Our focus is on the transformative effects of enhanced vision and rapid cognitive processing on decision-making and reaction speed.
CUTTING EDGE TECHNOLOGY
Beyond sports, we help athletes understand the importance of vision and cognitive abilities in all aspects of life. We promote a holistic approach to performance enhancement, benefiting our clients long after their training.
At Ares Elite Sports Vision, we improve athletic performance and change how athletes perceive the world, believing in the profound impact of clear vision in life. This is our purpose and passion.
Dr. Joe LaPlaca, CEO/Founder
Born in Chicago and raised in Janesville, Wisconsin, Dr. Joe LaPlaca combines Midwest grit with cutting-edge vision care. After earning his undergrad at Marquette University in Milwaukee and his Doctorate of Optometry from the Illinois College of Optometry in Chicago, he spent eight years in corporate optometry. But Joe knew his true calling lay elsewhere. In July 2018, he founded Ares Elite Sports Vision, focusing on giving athletes the competitive advantage they deserve.
Dr. LaPlaca believes in two guiding principles, embodied by his favorite quotes:
Memento Mori ("You too must die") – This serves as a powerful reminder that life is fleeting, so every moment matters. In the fast-paced world of sports, there’s no time for complacency. It's a call to seize every opportunity to improve and innovate, both for himself and the athletes he works with.
Nobody cares, work harder – This blunt, no-nonsense philosophy is about accountability and resilience. In a competitive arena, excuses don’t matter—results do. Dr. LaPlaca applies this to his own leadership style, pushing for objective improvements through data analytics and technology, refusing to settle for less than the best for his athletes.
These values are central to what Dr. LaPlaca does at Ares Elite Sports Vision. As a leader and innovator, he’s passionate about advocating for the athlete—ensuring they get world-class vision training backed by data and science, not the fluff or gimmicks peddled by corporations. He believes that with the right tools and guidance, athletes can elevate their game, and he's committed to delivering that competitive edge.
Off the field, Joe’s a family man who loves quoting Step Brothers, rewatching Game of Thrones, cheering on the Chicago Bears and Blackhawks, and spending time with his wife Deanna, their kids Remi and Asher, and their two doodles, Zoey and Faye.
-
Blog
Looking to dive into the wild world of sports vision optometry? Well, aren’t you in for a treat! We’ve whipped up a whole bunch of blog posts just for you. They’re packed with all the eye-popping details you never knew you needed. Don’t let our hard work be all for nothing – give them a read!
-
FAQs
Got burning questions about Ares Elite Sports Vision? We’ve got you covered. Check out our FAQs to see if your questions are on the list. Click below and let the knowledge fest begin!
-
Contact Us
Got something on your mind? Want to connect with the pros behind Ares Elite Sports Vision? Hit us up! Click below to get in touch, and let's talk sports!